Overseas Filipino Workers (OFW) are given an alternative income through Easy Franchise.
“When I flew to Dubai, we saw that there were so many OFWs there who wanted to be able to invest in the Philippines. They are OFWs, white collar workers. They are earning a lot of money, but they don’t know where to put them. They don’t know where to invest their money here. They need a retirement plan when they come back here,” says Rene Ledesma, Jr. the co-founder of Easy Franchise.
Together with two other famous names in the field of franchising as well as technology, Mr. Ledesma aims to help OFWs who want to have investments in the Philippines.
Easy Franchise provides a connection between franchisees and their franchisors so it will be totally easy for those who are franchising business to find the best one for them. For franchisors, this is also a good way to advertise their business and find the best potential partners for them.
The technology which was implemented by Anton Ojeda and being used at BeepbeepPH, as well as ZomatoPH, allows Filipinos to invest in something that will be beneficial for their financial stability.
Everything we want to do is to help businesses and to help people invest their money correctly. What would technology do to fix this? Make everything transparent. Put all the information there as it is. Put it all in a level playing field. Nobody has an advantage there. All the information is there,” says Mr. Ojeda.
“We can have specific focus areas where they need people to support and the OFW franchise investors can bring in those franchises which are good for specific areas to grow the economy in an area and to put up services which are required to grow that area,” he added.
Inside the platform, requirements and the amount of the franchise will be indicated. Aside from that, they can also rate their franchisor according to their experience.
“At the end of the day they have more information, they have more power, they can make better decisions … they run a business better, everybody benefits from that. You don’t waste your money,” says Mr. Ojeda.
The company many targets OFWs and even provides other services such as accounting and management.
“There is a huge opportunity for technology to be used to grow the franchise industry. Several other sectors such as transport and energy have seen huge growth and development by introducing disruption through technology. Through Easy Franchise, we hope to support the whole industry in reaching its goal of moving past the P1.3-trillion mark in 2020,” says Jose P. Magsaysay, co-founder of Easy Franchise and executive officer of Potato Corner.
